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Perfume e-commerce across Qatar, Oman and the UAE
Snapchat purchase campaigns returned 3.18 ROAS on $136.8K of spend, with a single Qatar campaign reaching 13.01.
The brief
Laprivee sells perfume through its own online store. The brief in the portfolio is a website-purchase objective, with campaigns split by country: Qatar, Oman and the UAE.
Both Snapchat and Meta carried purchase campaigns. The Meta campaigns in the screenshot are named as tests across the three countries, using an Advantage+ shopping campaign and CBO structures with AED 300 daily budgets.
Snapchat purchase ROAS by campaign
Higher is better. Dashed line: account average (3.18x). The best bar is gold.
Meta purchase ROAS by campaign
Higher is better. Dashed line: average of six (4.76x). The best bar is gold.
Reading the results
- On Snapchat, ROAS ran from 0.67 to 13.01 across campaigns. The strongest campaigns were the country-specific ones, and the two generic website-conversion campaigns were the weakest.
- On Meta, all six campaigns held between 3.53 and 5.54 ROAS, with the Advantage+ shopping campaign delivering the most purchases (497).
- The Shopify marketing view for the store (last 365 days) shows 202,749 sessions, a 1.47% conversion rate, an AED 232.82 average order value, AED 2.23M total sales and AED 566.6K attributed to marketing across 2,376 orders. Shopify attributes across every marketing channel, so treat it as store context, not as the revenue of these campaigns alone.
Figures are read from the screenshots shown below. They are account-level or platform-reported numbers, not audited revenue, and enquiry or order quality is not in these exports.
Evidence
Select a screenshot to enlarge it.