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Experience
Paid media roles first, then the operations and customer-service work that came before. Taken from my CV.
Senior Media Buyer, Digital Marketing
The Next Chapter
- Runs paid advertising from planning through launch and optimisation on Google and Meta.
- Uses AI tools for audience research, ad-copy generation and creative testing, which shortens campaign turnaround.
- Watches budgets and key performance metrics and adjusts to protect return on ad spend.
- Works with cross-functional teams to keep campaign strategy aligned to client objectives.
- Google Ads
- Meta Ads
Remote
Senior Media Buyer, Digital Marketing
Trend Marketing Agency
- Planned and managed paid social and search campaigns for several clients in a fully remote agency.
- Read campaign and audience data in Google Analytics and Meta Ads Manager to decide where spend should go.
- Tested ad-copy variations with AI tools to raise content output and creative quality.
- Coordinated with clients and internal teams on strategy and reporting requirements.
- Meta Ads
- Google Ads
- Google Analytics
Media Buyer, Digital Marketing
Pioneersnow Inc.
- Planned, launched and managed paid campaigns on Google, Facebook, Instagram and LinkedIn, with targeting and budget set against client acquisition goals.
- Applied optimisations from Google Analytics and Facebook Insights that improved return on ad spend.
- Split budgets across campaigns to balance marketing objectives against cost efficiency.
- Ran A/B tests on creative, audience segments and targeting.
- Worked with design and content teams on ad creative and copy, and presented performance reports to stakeholders with recommendations.
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Google Analytics
Earlier roles
Senior Customer Service Specialist, J&T Express
Led a customer service team, coordinated workload and escalations, and resolved complex shipment cases such as damaged and lost items.
Customer Service Specialist, J&T Express
Tracked shipments through final delivery, worked with shipping partners to prevent service issues, and resolved customer complaints.
Dispatcher, Yodawy Company
Managed inventory data in the Odoo ERP and designed targeted social media campaigns that increased customer acquisition by 20%.
Assistant Manager, Andora Company
Managed daily operations and directed staff performance to hit sales targets.
The campaign work in the case studies comes from accounts I managed. Which employer an account belongs to is not stated on this site.