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Ten bodies of work, each read from screenshots of the real ad accounts. Figures are account-level or platform-reported, and I say which. Currencies stay separate.
Snapchat purchase campaigns returned 3.18 ROAS on $136.8K of spend, with a single Qatar campaign reaching 13.01.
Read the case study$492.8K of TikTok spend returned 1.52M SKAN-attributed app conversions at $0.32 each, plus $76.4K on Snapchat at $0.06 per click.
Read the case study188 Meta campaigns and EGP 973K of spend produced 4,189 purchases, with creative and scaling tests running at EGP 76 to EGP 217 per purchase.
Read the case studyTwo dealer accounts and 238 Meta campaigns tested lead forms, WhatsApp conversations and calls, with costs per result from EGP 16.82 to EGP 125.05.
Read the case studyCost per lead ranged from EGP 29.83 to EGP 541.30 across property types, with the lowest on a residential campaign for El Safwa.
Read the case studyMeta, Google, TikTok and Snapchat all ran for one store, with a Meta sales campaign at 26.43 ROAS and a flagship GCC campaign at 4.17.
Read the case studyMeta campaigns averaged 4.40 ROAS on $22.2K, with a catalogue campaign reaching 11.68. Snapchat purchases cost $46.56 to $80.89 each.
Read the case study53 Meta campaigns and $40.7K of spend produced WhatsApp conversations at $0.72 to $2.95 each, with one scaling campaign delivering 6,244.
Read the case study452 Meta and 155 TikTok campaigns tested products and creatives across 15 stores, with top Meta campaigns at $1.45 to $5.05 per purchase.
Read the case studyProfile visits cost SAR 0.21 to SAR 0.46 across three Saudi brands, and WhatsApp orders for Crispy Hen cost EGP 12 to EGP 18 a conversation.
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