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Real-estate lead generation for two developers
Cost per lead ranged from EGP 29.83 to EGP 541.30 across property types, with the lowest on a residential campaign for El Safwa.
The brief
El Safwa Development promotes apartments in Badr City and commercial units in Icon Mall. Zaeem Holding promotes the Lora compounds in Shorouk and Badr City. Ads for both lead with an entry price and a payment plan.
Objective: lead generation through Meta lead forms and WhatsApp conversations, with a reach campaign at the top of the funnel for Zaeem.
Cost per Meta lead by campaign (EGP, lower is better)
Lower is better. The best bar is gold.
How the account was structured
- El Safwa campaigns split by property type: residential, and commercial units in Icon Mall.
- Zaeem campaigns split by project (Lora Shorouk, Lora Badr) and by objective: reach, WhatsApp conversations and lead forms.
- A hiring campaign on El Safwa (Trend, Hiring) ran at EGP 17.49 per messaging conversation.
Reading the results
- Cost per lead varied by more than 18 times, from EGP 29.83 to EGP 541.30. The lowest figure sits on the residential campaign; the highest sit on Zaeem lead forms, where the advertised average unit price is around EGP 2.3M.
- For Zaeem, the WhatsApp campaign generated 385 conversations at EGP 203.35 each, which is under the EGP 332 to EGP 541 range the same account paid for lead forms.
Figures are read from the screenshots shown below. They are account-level or platform-reported numbers, not audited revenue, and enquiry or order quality is not in these exports.
Evidence
Select a screenshot to enlarge it.