Portrait of Mohammed Yasser Mohammed Yasser · Giza, Egypt

Paid media, judged by the numbers.

I am a media buyer with 4+ years in digital marketing. I run Meta, TikTok, Snapchat and Google campaigns for e-commerce, app, real estate and automotive brands, and I show the account data behind every claim.

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Selected accountsRead from Ads Manager exports

Account	Spend	Result	Efficiency
EkhsemliApp · TikTok	$492.8K	1.52M app conversions (SKAN)	$0.32 each
LanellBeauty e-commerce · Meta	EGP 973K	4,189 purchases	EGP 232 each
LapriveePerfume e-commerce · Snapchat	$136.8K	10,036 purchases	3.18 ROAS
RonexPremium cars · Meta	EGP 659K	846 leads, top campaign	EGP 121 each
MatrestBedding e-commerce · Meta	$22.2K	28 campaigns	4.40 ROAS

Account-level totals as shown in each platform. Currencies are never added together. Details and caveats are on each case study.

4+years in digital marketing

4ad platforms: Meta, TikTok, Snapchat, Google

10case studies with screenshots

6industries worked in

Featured case studies

Each one starts from the platform export, shows what the account did, and says what the numbers cannot tell you.

Website purchases
Snapchat
Meta

Laprivee: Perfume e-commerce across Qatar, Oman and the UAE

Snapchat purchase campaigns returned 3.18 ROAS on $136.8K of spend, with a single Qatar campaign reaching 13.01.

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3.18Snapchat ROAS

10,036Snapchat purchases

4.76Meta average ROAS

13.01Best Snapchat campaign

App installs
TikTok
Snapchat

Ekhsemli: App-install growth for a discount-code app on TikTok and Snapchat

$492.8K of TikTok spend returned 1.52M SKAN-attributed app conversions at $0.32 each, plus $76.4K on Snapchat at $0.06 per click.

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$492.8KTikTok spend

1.52MSKAN conversions

0.90%TikTok destination CTR

$0.06Snapchat average eCPC

Website purchases
Meta

Lanell: Meta purchase campaigns for a beauty e-commerce brand in Egypt

188 Meta campaigns and EGP 973K of spend produced 4,189 purchases, with creative and scaling tests running at EGP 76 to EGP 217 per purchase.

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4,189Purchases

EGP 973KTotal spend

EGP 232Blended cost per purchase

EGP 76Lowest cost per purchase shown

Lead generation
Meta

Ronex and Horse Power: Lead generation for two premium car dealers in Cairo

Two dealer accounts and 238 Meta campaigns tested lead forms, WhatsApp conversations and calls, with costs per result from EGP 16.82 to EGP 125.05.

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EGP 1.25MSpend across both dealers

238Campaigns

846Leads, top Ronex campaign

978WhatsApp conversations

All 10 case studies

Platforms

Meta Ads Facebook and InstagramLead forms, WhatsApp, catalogue and purchase campaigns
TikTok AdsApp installs, purchases, reach and followers
Snapchat AdsApp promotion and purchase campaigns
Google Ads Search and ShoppingStore campaigns alongside Meta

Industries

E-commerceFragrance, beauty, bedding and dropshipping stores
AutomotivePremium car dealers in Cairo
Real estateResidential and commercial developers
AppsInstall campaigns for a discount-code app
RestaurantsReach, traffic and ordering for four brands
Logistics and servicesChina-to-Kuwait shipping and a photography studio

How I work

Separate the test from the scale

Accounts I have run keep test, winner and scaling campaigns apart, so a bad test never hides a good campaign. The campaign names in the case studies show it.

Read results by objective

A cheap messaging conversation is not a cheap sale. On Lanell, the biggest messaging campaign recorded two purchases. I compare like with like.

State what the numbers cannot say

Platform ROAS and store revenue rarely match. I show both and say which one a figure comes from.

Let the budget follow the evidence

Small efficient pockets, such as a 26.43 ROAS campaign on Shurfan, are signals to test further. They are not a reason to rebuild the account.

Where I help

Seven services, each tied to a problem and to a case study that shows the work.

Paid media strategy and planningSpend goes to whatever platform is familiar and nobody can say why.
Meta, TikTok, Snapchat and Google Ads managementCampaigns launch, then nobody has time to read results and make the next move.
E-commerce growth and ROAS optimisationAd spend rises while the cost of a purchase moves the wrong way.
Lead generation strategyLeads arrive at very different prices and nobody knows which kind is worth buying.
App-install campaignsInstall cost climbs as soon as budgets grow.
Campaign audits and optimisationThe account has grown by copy-and-paste and nobody has checked it end to end.
Performance analysis and reportingPlatform dashboards disagree with the store, and reports go unread.