Ronex and Horse Power: Lead generation for two premium car dealers in Cairo

EGP 1.25MSpend across both dealersRonex 659.1K, Horse Power 592.5K

238Campaigns78 for Ronex, 160 for Horse Power

846Leads, top Ronex campaignEGP 121.35 per lead form

978WhatsApp conversationsEGP 16.82 each, Horse Power

The brief

Ronex (House of Luxury) and Horse Power Automotive both sell premium cars in Cairo, mostly Mercedes-Benz plus models such as Range Rover and Porsche. Their ads promote in-stock vehicles and import services.

Lead generation is the stated objective. Both accounts split campaigns by inventory type (in stock or imported) and by model, and they run in both English and Arabic.

Cost per result by result type (EGP, lower is better)

Lower is better. The best bar is gold.

WhatsApp conversations, in stockHorse Power, 978 16.82EGP
Messaging conversations, E200Horse Power, 1,294 30.19EGP
Lead form, imported with offerRonex, 451 leads 39.59EGP
Calls placed, C-ClassHorse Power, 575 43.80EGP
Lead form, all carsRonex, 318 leads 85.17EGP
Lead form, in stockHorse Power, 248 leads 109.80EGP
Lead form, in stockRonex, 846 leads 121.35EGP
Lead form, importedRonex, 511 leads 125.05EGP

How the account was structured

Campaigns separated by stock status (in stock or imported), model line (E-Class, C-Class, GLC, S-Class Maybach, Porsche) and language.
Lead forms, WhatsApp conversations and call objectives running in parallel, so the cost of each type of enquiry could be compared.
Instagram profile-visit and engagement campaigns kept separate from the sales campaigns.
Creative tests inside the lead campaigns, such as the E-Class test creative on Ronex.

Reading the results

WhatsApp and messaging objectives returned results at about a seventh to a third of the cost of standard lead forms (EGP 16.82 and EGP 30.19, against EGP 85.17 to EGP 125.05), with calls at EGP 43.80. They capture different intent, and enquiry quality is not in these exports, so the chart is a cost comparison and not a verdict.
The imported-cars campaign labelled as an offer variant returned leads at EGP 39.59, against EGP 125.05 for the standard imported-cars campaign.
Ronex totals: EGP 659.1K, 7.9M impressions, 1.64M accounts reached, 3.07% CTR and EGP 2.71 per click. Horse Power totals: EGP 592.5K, 15.8M impressions and 4.49M accounts reached.

Figures are read from the screenshots shown below. They are account-level or platform-reported numbers, not audited revenue, and enquiry or order quality is not in these exports.

Evidence

Select a screenshot to enlarge it.

Ronex: lead campaigns by stock and model

Ronex: further lead and engagement campaigns

Horse Power: messaging, lead and call campaigns

Lanell El Safwa and Zaeem Holding