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Product and creative testing across 15 dropshipping stores
452 Meta and 155 TikTok campaigns tested products and creatives across 15 stores, with top Meta campaigns at $1.45 to $5.05 per purchase.
The brief
A group of dropshipping stores, listed in the portfolio from Souqnow to Wafarlyy, sold small consumer products across Saudi Arabia, the UAE and Oman. The portfolio frames this work under a single website-purchase objective.
The campaign counts show the working method: many short product tests, each with its own campaign, and a few winners scaled.
Cost per purchase for the highest-volume Meta campaigns (USD)
Lower is better. The best bar is gold.
How the account was structured
- Meta: 337 campaigns in one account and 115 in another, with daily budgets of $20 to $50 on tests and $100 on the strongest.
- TikTok: 119 campaigns in one ad account (1,278 conversions at $10.40 each) and 36 in another (566 conversions at $5.32 each).
- Markets chosen per test and named in the campaign (Saudi Arabia, UAE, Oman).
Reading the results
- Ebuynow 05 and 06 ran at $100 a day, the highest daily budgets visible in the screenshot, and also posted the lowest costs per purchase.
- With 337 campaigns on $30.1K of spend, the average campaign spent about $89, which is the scale of a product test and not of a sustained campaign.
Figures are read from the screenshots shown below. They are account-level or platform-reported numbers, not audited revenue, and enquiry or order quality is not in these exports.
Evidence
Select a screenshot to enlarge it.