Mohammed YasserSenior Media Buyer

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Product and creative testing across 15 dropshipping stores

452 Meta and 155 TikTok campaigns tested products and creatives across 15 stores, with top Meta campaigns at $1.45 to $5.05 per purchase.

337Meta campaigns, one account$30.1K spend, 17.2M impressions
$1.45Lowest cost per purchaseEbuynow 05, 167 purchases
155TikTok campaigns, two accounts1,844 conversions
15StoresListed in the portfolio

The brief

A group of dropshipping stores, listed in the portfolio from Souqnow to Wafarlyy, sold small consumer products across Saudi Arabia, the UAE and Oman. The portfolio frames this work under a single website-purchase objective.

The campaign counts show the working method: many short product tests, each with its own campaign, and a few winners scaled.

Cost per purchase for the highest-volume Meta campaigns (USD)

Lower is better. The best bar is gold.

  • Ebuynow 05167 purchases, $242 $1.45
  • Ebuynow 06123 purchases, $243 $1.98
  • Luckyshop4u, GPS217 purchases, $934 $4.31
  • Dorryshop 10, SA243 purchases, $1,228 $5.05
  • Souqnow, new test128 purchases, $966 $7.55

How the account was structured

  • Meta: 337 campaigns in one account and 115 in another, with daily budgets of $20 to $50 on tests and $100 on the strongest.
  • TikTok: 119 campaigns in one ad account (1,278 conversions at $10.40 each) and 36 in another (566 conversions at $5.32 each).
  • Markets chosen per test and named in the campaign (Saudi Arabia, UAE, Oman).

Reading the results

  • Ebuynow 05 and 06 ran at $100 a day, the highest daily budgets visible in the screenshot, and also posted the lowest costs per purchase.
  • With 337 campaigns on $30.1K of spend, the average campaign spent about $89, which is the scale of a product test and not of a sustained campaign.

Figures are read from the screenshots shown below. They are account-level or platform-reported numbers, not audited revenue, and enquiry or order quality is not in these exports.

Evidence

Select a screenshot to enlarge it.

Meta Ads Manager: 337 campaigns, top campaigns by purchases
Meta Ads Manager: second ad account
TikTok Ads Manager: 119 campaigns
TikTok Ads Manager: 36 campaigns
Ad creative: Meta
Ad creative: TikTok