Home / Case studies / Crispy Hen, Q Pasta, Emboss, Burgito
Reach, traffic and ordering campaigns for four restaurant brands
Profile visits cost SAR 0.21 to SAR 0.46 across three Saudi brands, and WhatsApp orders for Crispy Hen cost EGP 12 to EGP 18 a conversation.
The brief
Crispy Hen is a fried-chicken brand with branches in Cairo and the Sahel coast, run for orders by website and WhatsApp. Q Pasta, Emboss and Burgito are Saudi restaurant brands, run for reach, profile visits, followers and traffic.
The briefs are different by brand, so each one reads on its own metric. The chart compares cost per Instagram profile visit across the three Saudi brands, all in the same currency.
Cost per Instagram profile visit on Meta (SAR, lower is better)
Lower is better. The best bar is gold.
How the account was structured
- Crispy Hen: separate campaigns for website sales, WhatsApp sales, retargeting, offer tests and creative-format tests (video against designs).
- Q Pasta, Emboss and Burgito: Reels and video-view campaigns for reach, profile-visit and Linktree campaigns for traffic, and TikTok follower campaigns.
Reading the results
- At Crispy Hen, offer-led and retargeting campaigns ran at about EGP 48 per website purchase, and WhatsApp order chats at EGP 11.98 to EGP 17.86. The video-against-designs and creative-testing campaigns ran at EGP 150 to EGP 564 per purchase.
- Q Pasta's Reels campaign reached 743,282 accounts for SAR 3,049.65. Burgito's reach campaign reached 575,608 for SAR 2,328.10.
Figures are read from the screenshots shown below. They are account-level or platform-reported numbers, not audited revenue, and enquiry or order quality is not in these exports.
Evidence
Select a screenshot to enlarge it.